The Original Cognac Green Tea RTD
North America's First Premium Cognac RTD
Tiger's Tea isn't competing in the existing RTD space — we're creating a new one. While others chase trends or cut costs, we've built something fundamentally different: a Cognac-forward, non-carbonated ready-to-drink experience that delivers on taste, sophistication, and repeat purchase intent.
This positioning isn't aspirational. It's factual. No other North American brand has launched a premium, non-carbonated Cognac RTD at this quality level and scale. We own this category because we invented it.
Category First
The original Cognac Green Tea RTD in North America
Premium Positioning
Non-carbonated, spirit-forward, ingredient-driven
Trade-Ready
Built for independent stores and chains seeking differentiation
A Category Shift Consumers Are Asking For
Premium RTD Growth
The ready-to-drink market is experiencing unprecedented growth, with consumers actively seeking sophisticated alternatives to traditional canned cocktails. Premium offerings are outpacing mass-market products by significant margins.
Cognac Differentiation
While vodka, tequila and neutral grain spirits dominate the RTD space, Cognac represents an untapped opportunity for genuine character and complexity. Discerning consumers are ready for spirit-forward experiences.
Non-Carbonated Advantage
The overwhelming majority of RTDs rely on carbonation to mask inferior ingredients. Non-carbonated beverages signal quality, deliver smoother taste experiences, and appeal to health-conscious consumers avoiding bloating and artificial mouthfeel.
The RTD Market Is Growing — But Most Products Taste the Same
Explosive Market Growth
The ready-to-drink cocktail category has surged beyond $2 billion annually in North America, with double-digit year-over-year growth. Premiumization is the driving force, as consumers trade up from beer and mass-market spirits to convenient, quality-focused options.
Distribution has expanded from liquor stores to grocery chains, convenience outlets, and on-premise venues. The category has proven resilient, capturing share from traditional beer and wine segments while attracting new consumers to alcohol altogether.
The Innovation Gap
Despite rapid growth, the category suffers from creative stagnation. The majority of products follow an identical formula: vodka, tequila or neutral grain spirit base, heavy carbonation, artificial sweeteners, and indistinct flavor profiles that blur together on shelf.
True differentiation remains rare. Consumers face walls of near-identical seltzers and carbonated cocktails, creating opportunity for brands that deliver authentic character, premium ingredients, and memorable taste experiences.
Three Distinct RTD Categories
Established RTDs
Mass-market leaders like White Claw, High Noon, and Truly dominate through distribution scale and marketing spend. These brands built the category but compete primarily on price and availability rather than taste or ingredient quality.
- Vodka or malt base
- Heavy carbonation
- Sweet, accessible profiles
- Broad appeal positioning
Craft & Trend-Driven RTDs
Emerging brands leverage craft spirits, botanical ingredients, or health-focused claims. While offering better quality than mass options, most still rely on carbonation and lack true spirit character that resonates with discerning consumers.
- Better ingredients
- Niche positioning
- Still largely carbonated
- Limited distribution
Premium Character RTD
Tiger's Tea represents a new category entirely. Built on Cognac, non-carbonated for pure taste, and designed for consumers who refuse to compromise. This is where the market is heading — and we're already there.
- Premium spirit base (Cognac)
- Non-carbonated refinement
- Complex, memorable flavor
- Positioned for longevity
How Tiger's Tea Stands Apart
Typical RTDs
- Vodka or neutral grain spirit base
- Heavy carbonation to mask flavor
- Artificial sweeteners and additives
- Generic, interchangeable taste
- Positioned for volume over quality
- Bloating and sugar crashes
Tiger's Tea
- Premium Cognac — real character, real spirit
- Non-carbonated — smooth, refined, no bloat
- Natural ingredients — green tea, clean sweeteners
- Memorable flavor — bold, balanced, repeatable
- Built for connoisseurs — not compromised for scale
- Clean finish — no sugar crash, no regrets
Built for Repeat Purchase
The best marketing is a product people actually want to drink again. Tiger's Tea isn't a novelty or a trend play — it's a taste-first beverage designed to become a staple in consumers' rotation. Every element, from the Cognac base to the green tea balance, is engineered for sessionability and satisfaction.
"The Cognac comes through clean, the tea adds complexity without bitterness, and the finish is smooth enough that I'm already reaching for another. This isn't a one-and-done product."
"Finally, an RTD that doesn't make me feel like I'm compromising. It tastes like a real cocktail, not a shortcut."
Early consumer feedback validates what we've built: Tiger's Tea delivers on the promise of premium. Trial converts to repeat. Tastings generate immediate reorders. The product does the heavy lifting.
Built Deliberately — Not Rushed
Tiger's Tea has grown through intentional decisions, not hype cycles. We've prioritized retail partnerships, trade education, and product refinement over vanity metrics. This disciplined approach ensures sustainable growth, strong margins, and genuine market fit.
Foundation Phase
Product development, recipe perfection, regulatory compliance, and initial production partnerships established.
Retail Validation
Independent liquor stores, boutique chains, and strategic on-premise accounts secured. Early reorder rates exceed projections.
Market Expansion
Distributor relationships solidified, regional footprint growing, and consumer awareness building through targeted activations.
Category Leadership
Positioned for scaled distribution, strategic partnerships, and category ownership as premium RTD demand accelerates.
A Brand That Sells Itself — With Support
Tiger's Tea thrives at the intersection of product excellence and strategic activation. The beverage creates its own demand through taste and quality, while our team ensures retail partners have the tools, education, and support to capitalize on that momentum.
Trade Education
In-depth product training for retail staff, emphasizing taste profile, category positioning, and upselling opportunities. Knowledge drives confidence, and confident staff drive sales.
Tastings & Sampling
Experiential activations that convert curiosity into purchase. Consumers who taste Tiger's Tea overwhelmingly buy it — sampling programs deliver measurable ROI.
Cultural Alignment
Strategic presence at premium events and cultural moments where our audience already gathers. Authentic integration, not transactional sponsorship.
We're not asking retail partners to take a leap of faith. We're providing a proven product, a clear category story, and tangible support that drives velocity and margin.
From the People Pouring It
"Tiger's Tea has become one of our top-performing RTDs. Customers aren't just trying it once — they're coming back for it specifically. That's rare in this category."
— Jack South, GM, Rumur
"We've seen countless RTD brands come through, but Tiger's Tea stands out. The quality is evident, the flavor profile is unique, and our guests genuinely enjoy it. It's a product we're proud to carry."
— Sam Remtull, GM, Velvet Room
"Tiger's Tea fits perfectly into our premium beverage program. It's sophisticated enough for our clientele and different enough to spark conversation. It's exactly the kind of innovation we look for."
— Colter Laddoucer, Director, Eagles Hospitality
When industry professionals who see hundreds of products choose to champion Tiger's Tea, it speaks volumes about what we've built.
Marketing, Events & Cultural Relevance
Tiger's Tea has established brand presence through strategic partnerships and high-impact cultural moments. These activations build credibility, generate awareness, and connect directly with target consumers in environments where premium beverages are celebrated.
GlobalFest Calgary
Title sponsorship at one of Western Canada's largest cultural festivals, reaching diverse audiences and reinforcing our global positioning.
Calgary Pride
Community alignment and brand visibility at one of the city's most anticipated annual celebrations.
Lunar New Year Gala (multiple)
Premium event presence connecting Tiger's Tea with heritage, celebration, and aspirational consumption moments.
How We Win the Market
Tiger's Tea's go-to-market strategy is built on sequential phases that compound momentum. We're not chasing virality or hoping for overnight success. We're executing a disciplined playbook that converts early adopters into advocates, retail partners into champions, and market share into category leadership.
Phase 1: Trade & Early Advocates
Secure independent retailers, boutique chains, and influential on-premise accounts. Build relationships with buyers who value quality and differentiation. Generate reorders and testimonials that prove product-market fit.
Phase 2: Consumer Pull
Leverage tastings, events, and word-of-mouth to create organic demand. Consumers begin requesting Tiger's Tea by name, pulling product through retail channels. Social proof and cultural relevance accelerate awareness.
Phase 3: Broader Expansion
Scale distribution through regional and national partners. Enter new markets with proven playbook and established brand equity. Maintain premium positioning while capturing increased shelf space and velocity.
A Leadership Team Built to Execute
Tiger's Tea is guided by founders who combine entrepreneurial vision with operational expertise. This isn't a celebrity v anity project or a corporate lab experiment — it's a founder-led brand with deep industry knowledge, strategic networks, and the execution discipline required to build lasting value.
Andy Truong — Founder
Andy identified the white space in premium RTDs and built Tiger's Tea from concept to market-ready product. His background in consumer brands, operations, and strategic partnerships has positioned the company for sustainable growth and category leadership.
andy@tigerstea.ca
(587) 894-8788
Rob Danard — Director of Business Development
Rob brings extensive experience in beverage alcohol sales, distribution strategy, and retail partnerships. His trade relationships and market insights have accelerated Tiger's Tea's retail footprint and positioned the brand for scaled expansion.
rob@tigerstea.ca
(403) 614-4441
Building the Brand the Right Way
Tiger's Tea is committed to integrity at every level — from sourcing to production to partnership. This isn't about cutting corners or maximizing short-term profits. It's about creating a brand that stands for something, delivers on its promises, and builds equity that lasts.
Quality Without Compromise
We source premium Cognac, use natural ingredients, and refuse to dilute the product for cost savings. Every bottle reflects the standards we set from day one.
Sustainable Practices
From packaging choices to production partnerships, we prioritize environmental responsibility. Building a brand for the long term means building responsibly.
Partner-First Philosophy
Our retail and distribution partners aren't just channels — they're collaborators. We succeed when they succeed, and we invest in relationships that create mutual value.
Designed for Long-Term Value
Tiger's Tea is being built as an asset, not a flash-in-the-pan trend. Every strategic decision — from product formulation to distribution strategy to brand positioning — is designed to create defensible value that appreciates over time. We're not chasing quarterly spikes or vanity metrics. We're building a category-defining brand with staying power.
Proprietary Recipe & Production
Our Cognac Green Tea formulation is proprietary and difficult to replicate. Production partnerships ensure consistency, quality control, and scalability as demand grows.
Category Ownership
As the original Cognac Green Tea RTD, we own the narrative and benefit from first-mover advantage. Competitors entering this space validate our category creation rather than dilute it.
Proven Reorder Rates
Retail partners report strong repeat purchase behavior and consistent velocity. Products that generate repeat sales command premium shelf space and loyalty from buyers.
Scalable Infrastructure
Our operational foundation supports regional and national expansion without compromising quality. Growth doesn't require rebuilding — it requires execution of an established playbook.
A Product Poised for Acquisition
The beverage alcohol industry has demonstrated consistent appetite for premium RTD brands that demonstrate category innovation, consumer traction, and growth potential. Tiger's Tea checks every box that strategic acquirers prioritize: proprietary positioning, scalable operations, and defensible differentiation.
Recent acquisitions in adjacent categories validate the thesis. D'USSÉ Cognac became a Bacardi crown jewel. Nude Vodka Soda commanded premium multiples from Molson Coors. Olé Tequila Seltzer attracted major interest from AB InBev. White Claw's parent company Mark Anthony Brands became a multi-billion-dollar enterprise built on RTD leadership.
Category Valuations
Premium RTD brands commanding nine and ten-figure exits
Revenue Multiples
Strategic acquirers paying premium multiples for category leaders
Strategic Interest
Major spirits conglomerates actively seeking RTD acquisitions
Tiger's Tea is positioned at the intersection of what acquirers want: innovation, authenticity, and a clear path to scaled profitability.
The Numbers Speak for Themselves
The beverage alcohol industry has consistently valued premium RTD and spirits brands at significant multiples. Recent acquisitions demonstrate that strategic buyers are willing to pay premium prices for brands that demonstrate category innovation, consumer traction, and growth potential — exactly what Tiger's Tea delivers.
Beyond alcohol: The non-alcoholic beverage space has proven equally lucrative. Tiger's Tea's planned alcohol-free line positions us to capture value in both categories — leveraging our brand equity to compete in the rapidly growing functional and premium non-alcoholic segment.
These acquisitions share a common thread: differentiated positioning, proven consumer demand, and category leadership. Tiger's Tea is following the same playbook — but in a category with even less competition and higher barriers to entry.
Asia-Pacific: The Natural Next Frontier
Tiger's Tea's Cognac Green Tea positioning creates unique advantages in Asia-Pacific markets where both ingredients carry cultural resonance and premium appeal. While North America validates the concept, Asia represents exponential scale potential with consumers already primed for this category.
Cultural Alignment
Green tea is a daily ritual across China, Japan, Korea, and Southeast Asia. Cognac has established prestige in these markets through decades of luxury positioning. Tiger's Tea bridges both worlds authentically.
Premium RTD Appetite
Asia-Pacific leads global RTD growth with consumers seeking sophisticated, ready-to-drink options that balance tradition and modernity. Tiger's Tea delivers exactly what this demographic craves.
Distribution Infrastructure
Established spirits distributors across Hong Kong, Singapore, Tokyo, and Shanghai actively seek differentiated RTD brands. Our product profile aligns perfectly with their portfolio gaps.
Expansion into Asia isn't speculative — it's strategic sequencing. North American traction provides proof of concept. Asian markets provide proof of scale.
New Flavors Built for Global Appeal
Tiger's Tea is expanding beyond our original Cognac Green Tea with two new flavors designed specifically to resonate with Asian markets while maintaining the exotic differentiation that sets us apart. We're not chasing lemon-lime or generic fruit profiles. We're leaning into authentic, culturally relevant flavors that feel premium and distinctive.
Pandan
A beloved flavor across Southeast Asia, pandan brings aromatic sweetness and cultural familiarity. Combined with Cognac, it creates a sophisticated profile that bridges tradition and innovation — instantly recognizable to Asian consumers, intriguingly exotic to Western audiences.
Plum
Plum carries deep cultural significance in Chinese, Japanese, and Korean traditions. Its tart-sweet complexity pairs beautifully with Cognac's richness, offering a flavor profile that feels both premium and authentic. This isn't a gimmick — it's a deliberate nod to heritage.
These flavors aren't just line extensions. They're strategic assets that strengthen our positioning in Asia-Pacific markets while reinforcing our commitment to innovation over imitation. Tiger's Tea continues to lead where others follow.
Building a Complete Brand Ecosystem
Tiger's Tea isn't a single product — it's the foundation of a comprehensive brand platform. Our vision extends beyond three flavors to a full portfolio that establishes Tiger's Tea as the definitive Cognac RTD authority. Each addition reinforces category ownership and creates multiple entry points for different consumer occasions and preferences.
Ultimately, this brand ecosystem culminates in the release of Tiger Spirit – our own proprietary, highly sought-after spirit that enters the pure spirits category. This strategic progression leverages the brand equity and consumer loyalty built through our RTD success, using it to fund and validate the launch of a standalone premium spirit that redefines sophistication and craftsmanship in the market. Tiger Spirit represents the pinnacle of our journey, a testament to our vision and commitment to excellence.
This isn't about flooding the market with SKUs. It's about strategic expansion that cements Tiger's Tea as a category, not just a product. When consumers think Cognac RTD, they'll think Tiger's Tea — because we'll own every relevant space within it.
The U.S. Market Is Ready — And Waiting
While Tiger's Tea has built momentum in Canada, the U.S. represents the largest RTD opportunity in the world. Demand signals are already present. Retail buyers, distributors, and consumers are actively seeking exactly what we've created: a premium, differentiated RTD that breaks category conventions.
Distributor Inquiries
We've received unsolicited interest from regional and national U.S. distributors who recognize the white space Tiger's Tea fills. They're not asking if we'll enter — they're asking when.
Cross-Border Consumer Demand
U.S. consumers visiting Canada are purchasing Tiger's Tea and requesting availability in their home markets. Organic word-of-mouth is creating pull before we've even launched.
Retail Readiness
Major U.S. retailers are expanding premium RTD shelf space and actively curating portfolios beyond the usual suspects. Tiger's Tea fits the exact profile they're seeking.
Regulatory Pathway Clear
U.S. market entry requires execution, not innovation. Licensing, compliance, and distribution frameworks are established. The path is clear — we just need to walk it.
The U.S. isn't a question of if — it's a question of when and how fast. The market is primed, the infrastructure is ready, and the demand is building.
From Regional Success to Global Brand
Tiger's Tea's growth strategy follows a proven playbook: dominate locally, expand regionally, scale globally. We're not trying to be everywhere at once. We're building sequentially, using each market's success to fuel the next phase.
Phase 1: Canadian Foundation (Current)
Establish retail partnerships, refine operations, build brand equity, prove unit economics, generate case studies
Phase 2: U.S. Expansion (12-18 months)
Launch in key markets (California, New York, Texas, Florida), partner with established distributors, leverage Canadian success stories, scale production capacity
Phase 3: Asia-Pacific Entry (18-24 months)
Target Hong Kong, Singapore, Japan as initial markets, adapt marketing for cultural resonance, build regional distribution networks, establish local partnerships
Phase 4: Global Category Leader (24-36 months)
Multi-market presence across three continents, recognized as the Cognac RTD authority, acquisition target for major spirits conglomerates, category-defining brand status
This isn't speculation. It's a roadmap built on traction, market validation, and executable next steps.
Why Now Is the Right Time
Timing isn't everything — but it matters. Tiger's Tea is entering the market at the precise intersection of consumer demand, category evolution, and competitive white space. The conditions that make this brand viable today didn't exist five years ago and may not last five years from now.
Consumer Palates Are Evolving
Younger drinkers prioritize flavor complexity and ingredient transparency over brand legacy. They're willing to pay premium prices for products that deliver genuine quality and authenticity.
RTD Fatigue Is Real
The market is oversaturated with vodka seltzers and malt-based imitators. Consumers and retailers alike are hungry for innovation that feels substantive, not gimmicky.
Spirits Conglomerates Are Buying
Major players like Diageo, Pernod Ricard, and Bacardi are actively acquiring premium RTD brands to fill portfolio gaps. Tiger's Tea is exactly the type of asset they're seeking.
The window is open. The market is ready. The opportunity is now.
Tiger's Tea Isn't Just a Product — It's a Position
We're not building another RTD brand. We're defining a category, establishing a standard, and creating an asset that compounds in value with every market we enter and every bottle we sell.
This is the ground floor of something bigger than a beverage. It's a brand with global potential, cultural resonance, and the kind of differentiation that turns early believers into long-term winners.
The question isn't whether Tiger's Tea will succeed. It's whether you'll be part of the story.
Tiger's Tea™